Growth Strategy · Operations · Revenue · Product

I turn operational
chaos into
revenue clarity.

From streamlining operations and building sales pipelines from scratch, to pricing strategy, product positioning, and GTM automation — I help founders move faster and grow smarter.

Let's Talk → Read Case Studies
Ops → Revenue
Full-stack growth strategy
AI-powered GTM
Workflows & automation
NYC-based
Open to remote

About

Strategy that
moves the needle.

MS, Management of Technology
New York University · GPA 3.6 · 2022–2024
BE, Mechanical Engineering
BMS College of Engineering · GPA 3.9 · 2017–2021

I'm Likhit Babu — a GTM and product marketing strategist based in New York. I work at the intersection of growth, operations, and product, helping startups turn market insight into revenue traction.

Currently leading Growth Strategy & Sales at Adapt Ready, where I drive campaign performance, translate customer and market data into product roadmaps, and build the GTM systems that connect product to pipeline. Previously, I've worked across market research, data analytics, and business operations — giving me a full-stack view of what it takes to grow.

I also write weekly on Substack, publishing in-depth case studies on how the best B2B and B2C companies grow — real playbooks that founders and marketers can actually apply.

GTM Strategy Product Marketing ICP & Positioning Campaign Analytics Growth Loops Funnel Optimization Customer Segmentation Competitive Intelligence Pricing Strategy Python · SQL · Tableau Salesforce Market Research

Experience

Where I've
done the work.

Feb 2025 — Present
Adapt Ready
New York, NY
Growth Strategy & Sales Lead
"Led GTM strategy and growth initiatives across product, pricing, and sales pipeline."
View details ›
  • Identified growth opportunities through campaign and market data analysis, directly informing GTM decisions
  • Benchmarked competitors on pricing and positioning to sharpen differentiation and improve conversion
  • Optimized user journeys to reduce friction and improve usability across the product
GTM Growth Product Strategy Pricing
Jun 2023 — Feb 2025
Center for K12 STEM
New York, NY
Data Analyst → Business Solutions Analyst
"Progressed from data analysis to business solutions, improving reporting, operations, and enrollment outcomes."
View details ›
  • Built Tableau dashboards for enrollment funnel tracking, contributing to a 15% conversion improvement
  • Validated 10K+ records using SQL and Excel, improving reporting reliability across the org
  • Built Salesforce workflows that improved reporting visibility and data-driven decision making
Tableau SQL Salesforce Operations
Jan 2024 — May 2024
Avery Dennison
New York, NY
Market Research Analyst
"Delivered customer segmentation and market research to guide product and marketing strategy."
View details ›
  • Used Python to run predictive analysis and demographic segmentation across apparel categories
  • Identified revenue opportunity areas across luxury, sportswear, and fast fashion segments
Market Research Customer Segmentation Python
Mar 2022 — Aug 2022
VedAtma Consulting
Bengaluru, India
Business Development Associate
"Drove targeted campaign effectiveness by 20% through market segmentation and Power BI dashboards."
View details ›
  • Designed Power BI dashboards to analyze marketing, sales, and operational performance for senior stakeholders
  • Conducted market segmentation analysis, driving a 20% improvement in targeted campaign effectiveness
Business Development Power BI Market Segmentation
Aug 2021 — Mar 2022
Mahindra Finance
Bengaluru, India
Process Improvement Analyst
"Automated financial workflows using OCR, cutting cycle time by 65% and reducing errors by 85%."
View details ›
  • Automated vendor invoice and loan document processing, accelerating approvals and improving compliance
  • Implemented audit and validation checks in workflows, improving financial reporting speed and accuracy
Process Improvement OCR Automation Operations

Capabilities

Where I can
add value.

01

🎯

GTM Strategy

Building go-to-market plans from scratch — ICP definition, positioning, channel strategy, and launch planning tailored to the startup's stage.

02

📈

Revenue & Sales Strategy

Building sales pipelines from the ground up, pricing strategy, sales campaigns, and turning early traction into predictable revenue.

03

⚙️

Operational Efficiency

Identifying bottlenecks across teams and processes, implementing workflow improvements, and scaling productivity without scaling headcount.

04

📣

Product Positioning & Marketing

Translating customer and market insights into product direction, competitive differentiation, and messaging that resonates with the right buyer.

05

🔍

Market & Competitor Research

Segmentation analysis, competitor benchmarking, pricing intelligence, and turning raw data into strategic decisions.

Growth Breakdowns

Weekly case studies on
how great companies grow.

Every week I break down the GTM and product marketing strategies behind the best B2B and B2C companies — with real takeaways you can apply to your own startup.

GTM Case Study

"How Notion turned every user into a salesperson — and waited four years before hiring an actual one."

Breaking down the product and GTM decisions behind Notion's $10B valuation — shareable workspaces, the template gallery flywheel, and the deliberate timing of their enterprise push.
Coming Soon

Next breakdown dropping soon.

A new case study is in the works. Subscribe on Substack to get it in your inbox.

Coming Soon

More coming every week.

Weekly deep dives into how the best B2B and B2C companies grow — and what you can steal.

Read Case Studies on Substack →

Let's work together

Got a startup
to grow?

I'm always open to interesting GTM and strategy conversations.

likhitbabu1998@gmail.com
Schedule a call →
↗ LinkedIn ↗ Substack ↗ 929 979 0890